Izimpawu zedijithaliisibe yithuluzi elibalulekile ukuze amabhizinisi axhumane ngempumelelo nababukeli abaqondiswe kubo. Ngokuthuthuka okuqhubekayo kwezobuchwepheshe, imboni yezimpawu zedijithali ihlala ivela. Njengoba singena ku-2021, kubalulekile ukuthi amabhizinisi ahlale enolwazi mayelana namathrendi akamuva ukuze ahlale ngaphambi komncintiswano.
1. Interactive Digital Signage
Izimpawu zedijithali ezisebenzisanayoiya ngokuya iduma njengoba ihlinzeka ngolwazi oluhehayo ezithamelini. Kusukela ekubonisweni kwesikrini esithintwayo kuya kubuchwepheshe bokubona ukuthinta, izimpawu zedijithali ezisebenzisanayo zivumela abasebenzisi ukuthi babambe iqhaza ngokukhuthalele kokuqukethwe, badale umuzwa okhumbuleka kakhudlwana futhi ohehayo.
2. I-Artificial Intelligence (AI) Integration
Izixazululo zezimpawu zedijithali ezinikwe amandla yi-AI ziguqula indlela amabhizinisi asebenzelana ngayo nababukeli bawo. I-AI ingahlaziya ukuziphatha kwamakhasimende futhi ihlanganise okuqukethwe ngokusekelwe ekubalweni kwabantu, ukusebenzisana kwangaphambilini, kanye nezintandokazi. Le ndlela yomuntu siqu ingathuthukisa kakhulu ukusebenza kahle kwezimpawu zedijithali ekuletheni imilayezo eqondiwe.
3. Okuqukethwe okuqhutshwa yidatha
Okuqukethwe okuqhutshwa yidatha kuyadlondlobala njengoba amabhizinisi ebona ukubaluleka kokukhomba izethameli ezifanele ngomlayezo olungile. Ngokusebenzisa ukuhlaziya idatha, amabhizinisi angadala okuqukethwe okuguquguqukayo okuvumelana nezimo zesikhathi sangempela njengesimo sezulu, ithrafikhi, namathrendi okuthengisa, aqinisekise ukuthi okuqukethwe kuhlala kusebenza futhi kunomthelela.
4. Izimpawu Zedijithali zangaphandle
Njengoba amabhizinisi engeziwe ebheka ukudonsa ukunaka kwabadlula ngendlela,izimpawu zedijithali zangaphandleisiba yithrendi ebalulekile ngo-2021. Izibonisi ezikhanya kakhulu nezindawo ezivalekile ezingamelana nesimo sezulu zivumela amabhizinisi ukuthi akhiphele ngaphandle imilayezo yawo futhi afinyelele izethameli eziningi.
5. Izibonisi ze-4K ne-8K
Ngokukhula kwesidingo sokuqukethwe kwencazelo ephezulu, izibonisi ze-4K ne-8K ziba indinganiso yezimpawu zedijithali. Lezi zibonisi ezinokulungiswa okuphezulu zinikeza okubonakalayo okumangalisayo futhi zilungele ukudonsa ukunaka kwezithameli kunoma iyiphi indawo.
6. Izixazululo ezisekelwe efwini
Izixazululo zezimpawu zedijithali ezisekelwe efwini zithola ukuduma ngenxa yokuguquguquka kwazo nokuqina. Amabhizinisi angaphatha kalula futhi abuyekeze okuqukethwe ezindaweni eziningi kusuka endaweni emaphakathi esekelwe kumafu, anciphise isidingo sokunakekelwa kwesayithi futhi anikeze ulwazi lomsebenzisi olungenazihibe.
7. Ukuhlanganiswa Kweselula
Ukuhlanganiswa kwamaselula kuvumela amabhizinisi ukuthi andise ukufinyelela kwawo kwezimpawu zedijithali ngale kwezibonisi ezibonakalayo. Ngokusebenzisa amadivayisi eselula, amabhizinisi angaletha okuqukethwe komuntu siqu, anike amandla ukusebenzisana kwamaselula, futhi anikeze inani elingeziwe kuzithameli zawo.
Izimpawu zedijithali ziyaqhubeka nokuvela njengoba amabhizinisi efuna izindlela ezintsha zokuzibandakanya nokuxhumana nezithameli zabo. Ngokuhlala benolwazi lwakamuva ngamathrendi akamuva, amabhizinisi angasebenzisa amathuba anikezwa yizimpawu zedijithali ngo-2023 nangale kwalokho. Kungakhathaliseki ukuthi ubuchwepheshe obusebenzayo obusebenzayo, ukuhlanganiswa kwe-AI, noma okuqukethwe okuqhutshwa idatha, amabhizinisi angakhulisa umthelela wezimpawu zedijithali futhi ahlale ngaphambi kwejika.
Enye yezindlela eziphumelela kakhulu nezintsha zokubandakanya nokuxhumana nezithameli ngokusebenzisa izimpawu zedijithali. Izimpawu zedijithali zisho izibonisi ze-elekthronikhi ezibonisa okuqukethwe okuhlukahlukene okunamandla njengamavidiyo, izithombe, nombhalo.
Izimpawu zedijithali seziyithuluzi elinamandla lamabhizinisi afuna ukudonsa ukunaka kwamakhasimende angaba khona futhi athuthukise isithombe somkhiqizo wawo. Kusukela ezitolo nezindawo zokudlela kuya emahhovisi ezinkampani nezindawo zomphakathi, izimpawu zedijithali zinamandla okuguqula indlela amabhizinisi axhumana ngayo futhi ahlanganyele nezithameli eziqondiswe kubo.
Iizixazululo eziphezulu zezimpawu zedijithali zinikeza anhlobonhlobo izinzuzo zamabhizinisi. Ngekhono lokubonisa okuqukethwe okuguquguqukayo, izimpawu zedijithali zivumela amabhizinisi ukuthi alethe imilayezo eqondiwe kuzethameli ezithile ngesikhathi sangempela. Leli zinga lokwenza ngokwezifiso nokwenza kube ngokwakho kungakhuphula kakhulu ukuzibandakanya kwamakhasimende futhi kuqhubekisele phambili ukuthengisa.
Ngaphezu kwalokho, izimpawu zedijithali zingasetshenziswa ukuletha ulwazi olubalulekile nezibuyekezo kubasebenzi ezindaweni zebhizinisi. Ngokubonisa idatha yesikhathi sangempela, izindaba, nezimemezelo zenkampani, izimpawu zedijithali zingathuthukisa ukuxhumana kwangaphakathi futhi zigcine abasebenzi benolwazi futhi bekhuthazekile.
Ngaphezu kokuxhumana, izimpawu zedijithali zingasebenza njengethuluzi lokukhangisa eliphumelelayo. Ngezibonisi ezidonsa amehlo nokuqukethwe okushukumisayo, amabhizinisi angadonsa kalula ukunaka kwabadlula ngendlela futhi akhuthaze imikhiqizo noma amasevisi abo. Kungakhathaliseki ukuthi ukwethulwa komkhiqizo omusha noma iphromoshini ekhethekile, izimpawu zedijithali zingasiza amabhizinisi akhulise ukubonakala komkhiqizo futhi aqhubekisele phambili ithrafikhi yezinyawo.
Ngaphezu kwalokho, izimpawu zedijithali zingasetshenziswa ukudala umuzwa ojulile nosebenzisanayo wamakhasimende. Ngokuhlanganisa izikrini zokuthinta nezinto ezisebenzisanayo, amabhizinisi angabandakanya izethameli zawo ngendlela enengqondo nekhumbulekayo. Lokhu akugcini nje ngokuthuthukisa ulwazi lwamakhasimende kodwa futhi kusiza amabhizinisi ukuthi agqame emakethe egcwele abantu.
Uma kuziwa ekukhetheni isisombululo esiphezulu sezimpawu zedijithali zebhizinisi lakho, kubalulekile ukucabangela izici ezifana nekhwalithi yokubonisa, ukuguquguquka kwesofthiwe, kanye nokuphathwa kokuqukethwe kalula. Ngokuthuthuka kwezobuchwepheshe, amabhizinisi manje ayakwazi ukufinyelela ezinhlobonhlobo zezixazululo zezimpawu zedijithali ezinikeza ukuboniswa kwencazelo ephezulu, isofthiwe enembile, nezinhlelo zokuphatha okuqukethwe okusekelwe emafini.
Enye yezinzuzo ezibalulekile zeizimpawu zedijithali yikhono layo lokuzivumelanisa nezimo nezidingo ezahlukene. Kungakhathaliseki ukuthi isibonisi esisodwa esitolo esincane sokudayisa noma inethiwekhi yezibonisi ezindaweni eziningi, amabhizinisi angakwazi ukwenza ngokwezifiso isixazululo sawo sezimpawu zedijithali ukuze ahlangabezane nezidingo zawo ezithile.
Sekukonke, izixazululo eziphezulu zezimpawu zedijithali zinamandla okuguqula indlela amabhizinisi axhumana ngayo, akhangise, futhi azibandakanye nezithameli zawo. Ngekhono layo lokuletha okuqukethwe okuguquguqukayo, ukuthuthukisa ukubonakala komkhiqizo, nokudala ukuzizwisa okusebenzisanayo, izimpawu zedijithali seziphenduke ithuluzi elibalulekile lamabhizinisi esimanje afuna ukuhlala phambili emakethe yokuncintisana.
Izimpawu zedijithali zinikeza inqwaba yezinzuzo zamabhizinisi, kusukela ekuthuthukiseni ukusebenzelana kwamakhasimende kuya ekuthuthukiseni ukuxhumana kwangaphakathi. Ngesixazululo esifanele sezimpawu zedijithali, amabhizinisi angakwazi ukuxhumana ngempumelelo nomlayezo wawo, akhuthaze uhlobo lwawo, futhi adalele izethameli zawo okuhlangenwe nakho okukhumbulekayo. Njengoba ubuchwepheshe buqhubeka buthuthuka, amathuba okuba izimpawu zedijithali aguqule ukukhangisa nokuxhumana asethwe ukuthi akhule.
Isikhathi sokuthumela: Dec-08-2023