Kwixesha lanamhlanje elikhawulezayo ledijithali, iindlela zentengiso zemveli zibonakala ziphulukana nempembelelo yazo kubathengi. Izibhengezo zentengiso kwiibhodi zezaziso nakumabonwakude azisenawo amandla afanayo nezakhe zanawo ngaphambili. Ngabantu abathe gqolo bencamathele kwii-smartphones zabo, ukufikelela kubathengi abanokubakho kuye kwaba lucelomngeni kunangaphambili. Nangona kunjalo, kukho indawo enye apho abantu bakholisa ukuba ngabaphulaphuli abathinjiweyo: izinyusi.Imiqondiso yedijithali ye-elevatorkunye nentengiso yesikrini se-elevator inika ithuba elikhethekileyo kumashishini ukwenza umbono ongapheliyo kubaphulaphuli ababandakanyekayo kakhulu. Kule post yebhlog, siza kuphonononga amandla entengiso yesikrini se-elevator, izibonelelo zayo, kunye nendlela amashishini anokusebenzisa ngayo eli jelo lentengiso litsha ukuqhuba iziphumo.
Ukuqonda i-Elevator ye-Digital Signage kunye ne-Screen Advertising
Imiqondiso yedijithali ye-elevator ibhekisa kusetyenziso lwezikrini zedijithali ezibekwe ngaphakathi kwizinyusi zokubonisa iintengiso, ulwazi, okanye naluphi na olunye uhlobo lomxholo. Ezi zikrini zihlala zineziboniso ezinokulungiswa okuphezulu kwaye zinokubekwa ngobuchule ukuze zitsale umdla wabakhweli. Intengiso yesikrini ye-elevator ithatha ithuba lemiboniso yedijithali ukuhambisa imiyalezo ekujoliswe kuyo.
Ngokungafaniyo neentengiso ezimileyo,intengiso yekhusi yeelevatorivumela amashishini ukuba abonise iimveliso okanye iinkonzo zawo ngeevidiyo, oopopayi, kunye nomxholo osebenzisanayo. Le ndlela inomtsalane yenza i-elevator digital signage ibe yenye yezona ndlela zisebenzayo zokuthimba ingqalelo yababukeli kwaye ishiye imbonakalo ehlala ihleli. Ngokusebenzisa obu buchwepheshe butsha, amashishini anokugqama kwiimarike ezixineneyo kwaye afikelele kubaphulaphuli abathinjiweyo kakhulu.
Izibonelelo zeNtengiso yeSkrini se-Elevator
1. Ukubonakala okuphezulu: Izinyusi zizithuba ezivaliweyo ezibonelela ngamathuba aphambili entengiso. Ngabakhweli abachitha umndilili wemizuzwana engama-30 ukuya kumzuzu kwi-elevator, intengiso ye-elevator screen iqinisekisa ukubonakala okuphezulu kwebhrendi yakho.
2. Ufikelelo ekujoliswe kulo: Ngokubeka ngobuchule izikrini zeelevator kwizakhiwo zorhwebo, kudederhu lweevenkile, okanye kwiihotele, amashishini anokujolisa kumanani abantu abathile, anike umyalezo wawo kubaphulaphuli abathile. Oku kujoliswa ngokuchanekileyo kuqinisekisa ukuba intengiso yakho ifikelela kubantu abalungileyo ngexesha elifanelekileyo.
3. Ukwandiswa kokuBambisana: Ubume obuguquguqukayo bophawu lwe-elevator yedijithali yenza ukuba kubandakanyeke ngakumbi kubabukeli kuneentengiso zemveli zoshicilelo. Oopopayi, iividiyo, kunye nezinto ezisebenzisanayo zibamba ingqalelo, zishiya abakhweli benamava angalibalekiyo anxulumene nophawu lwakho.
4. Iindleko ezingeyomfuneko: Intengiso yesikrini se-elevator ibonelela ngenye indlela efikelelekayo kwezinye iitshaneli zentengiso ezinefuthe eliphezulu, ezinjengomabonakude okanye iibhodi zezaziso. Amashishini anokufikelela kwinani elibalulekileyo lababukeli ngeqhezu leendleko, oko kuyenza ibe yindlela enomtsalane kwiinkampani ezinohlahlo lwabiwo-mali olulinganiselweyo lwentengiso.
UkuxhamlaEilevatorDigitalSvuthaSinkquboyeMpembelelo enkulu
1. Isiqulatho esichukumisayo: Ukwenza uninzi lwentengiso yesikrini se-elevator, amashishini kufuneka enze umxholo onomtsalane kunye noguquguqukayo othimba ingqalelo yababukeli. Iividiyo ezibandakanyayo, imizobo edlamkileyo, kunye nokubizelwa kwizenzo ezicacileyo kunceda ukuhambisa umyalezo wakho ngokufanelekileyo ngexesha eliqingqiweyo.
2. Amaphulo ekujoliswe kuwo: Ukuqonda abaphulaphuli bakho kunye nokulungelelanisa amaphulo akho eentengiso zesikrini se-elevator ngokufanelekileyo kubalulekile. Ukuqhuba uphando lwemarike kunceda ukuchonga amanani abantu kunye nezinto ezinomdla zabasebenzisi be-elevator, kukuvumela ukuba wenze imikhankaso eyenzelwe wena ehambelana nemarike ekujoliswe kuyo.
3.Abakhangisi abaninzi: Izinyusi ezininzi zibonisa izikrini ezininzi, ezenza amashishini abelane ngeendleko zentengiso. Ngokubambisana neempawu ezingakhuphisaniyo, unokwandisa ukufikelela kwakho ngelixa unciphisa umthwalo wemali.
4. Indlela eqhutywa yiDatha: Iimpawu zedijithali ze-elevator zibonelela ngedatha exabiseke kakhulu malunga nenani lezinto ezibonakalayo, ubude bexesha lokukhwela, kunye nokubalwa kwabantu. Ngokuhlalutya le datha, amashishini anokuphucula ukujolisa kwawo kwaye aphucule ngakumbi izicwangciso zabo zentengiso.
Elevator Screen Iintengiso amabali eMpumelelo
Iimpawu ezininzi sele ziwasebenzisile amandla entengiso yesikrini se-elevator ukufikelela kwiziphumo ezimangalisayo. Umzekelo, umenzi weemoto zodidi oluphezulu usebenzise iividiyo ezinomtsalane zezithuthi zabo zodidi oluphezulu ukuze atsale umdla wabakhweli kwi-elevator kwizakhiwo eziphakamileyo. Ngenxa yoko, ukuqondwa kwegama labo kunye nokuthengisa kwanda kakhulu.
Komnye umzekelo, inkampani yezithambiso ibambisene nodederhu lweevenkile ukubonisa iimveliso zayo zamva nje kwizikrini zeelevator. Esi sicwangciso-qhinga asonyusanga ulwazi phakathi kwabatyeleli bale mall kuphela kodwa sibakhuthaze ukuba bandwendwele ivenkile ehambelana nayo, bethengisa intengiso ngaphezulu kwe-25%.
Umboniso wedijithali we-elevatorkunye nokukhangisa kwesikrini kuye kwavela njengeendlela ezintsha zokusebenzisana nababukeli kwiindawo ezithinjiweyo. Ngokubonakala kwayo okuphezulu, ukufikelela ekujoliswe kuyo, kunye nokunyuka kokuzibandakanya, ukukhangisa kwesikrini se-elevator kunika ishaneli yokuthengisa enexabiso elisebenzayo kunye nefuthe. Ngokudala umxholo ochukumisayo, ukwenza izicwangciso zemikhankaso ekujoliswe kuyo, kunye nokuxhamla ulwazi oluqhutywa yidatha, amashishini angakwazi ukuvula amandla apheleleyo okukhangisa kwesikrini se-elevator. Njengoko iinkampani ezininzi ziqonda amandla ale ndlela, imiqondiso yedijithali yeelevator isetelwe ukuba idlale indima ebalulekileyo kwikamva lentengiso, iguqula indlela iibrendi ezinxibelelana ngayo nabaphulaphuli bazo.
Ixesha lokuposa: Oct-13-2023