Iimpawu zedijithaliibe sisixhobo esibalulekileyo kumashishini ukuba anxibelelane ngokufanelekileyo nabaphulaphuli abajolise kubo. Ngenkqubela phambili eqhubekayo kwitekhnoloji, ishishini leempawu zedijithali lihlala livela. Njengoko singena ku-2021, kubalulekile ukuba amashishini ahlale ehlaziyiwe neendlela zamva nje ukuze ahlale phambi kokhuphiswano.
1. Interactive Digital Signage
Iimpawu zedijithali ezisebenzayoiya ithandwa kakhulu njengoko ibonelela ngamava abandakanya ngakumbi kubaphulaphuli. Ukusuka kwimiboniso yesikrini ukuya kwitekhnoloji yokuqaphela itekhnoloji, imiqondiso yedijithali esebenzayo ivumela abasebenzisi ukuba bathathe inxaxheba ngokusebenzayo kumxholo, benze amava akhumbulekayo kwaye abandakanyeke.
2. I-Artificial Intelligence (AI) Integration
Izisombululo zeempawu zedijithali ezinikwe amandla e-AI ziguqula indlela amashishini asebenzisana ngayo nabaphulaphuli bawo. I-AI inokuhlalutya ukuziphatha kwabathengi kunye nokulungelelanisa umxholo ngokusekelwe kumanani abantu, ukusebenzisana kwangaphambili, kunye nezinto ezikhethwayo. Le ndlela yenzelwe wena inokomeleza kakhulu ukusebenza kwemiqondiso yedijithali ekunikezeni imiyalezo ekujoliswe kuyo.
3. Umxholo oqhutywa yidatha
Umxholo oqhutywa yidatha ufumana i-traction njengoko amashishini ebona ukubaluleka kokujolisa kubaphulaphuli abafanelekileyo ngomyalezo ochanekileyo. Ngokusebenzisa uhlalutyo lwedatha, amashishini anokudala umxholo oguquguqukayo olungelelanisa izinto zexesha langempela njengemozulu, i-traffic, kunye neendlela zokuthengisa, ukuqinisekisa ukuba umxholo uhlala ufanelekile kwaye unefuthe.
4. Imiqondiso yeDijithali yangaphandle
Njengoko amashishini amaninzi ejonge ukubamba ingqalelo yabadlula ngendlela,imiqondiso yedijithali yangaphandleiba yinto ephambili ngo-2021. Iziboniso ezikhanyayo kunye neendawo ezivaliweyo zemozulu zivumela amashishini ukuba akhuphe imiyalezo yawo ngaphandle kwaye afikelele kubaphulaphuli abaninzi.
5. Iziboniso ze-4K kunye ne-8K
Ngokunyuka kwemfuno yomxholo wenkcazo ephezulu, i-4K kunye ne-8K iziboniso ziba ngumgangatho weempawu zedijithali. Ezi ziboniso ze-ultra-high-resolution zibonelela ngokubonakalayo okumangalisayo kwaye zilungele ukubamba ingqalelo yabaphulaphuli kuyo nayiphi na indawo.
6. Izisombululo ezisekelwe kwifu
Izisombululo zeempawu zedijithali ezisekelwe kwifu zifumana ukuthandwa ngenxa yokuguquguquka kwazo kunye nokulinganisa. Amashishini anokulawula ngokulula kunye nokuhlaziya umxholo kwiindawo ezininzi ukusuka kwiqonga elisekelwe kwifu eliphakathi, ukunciphisa imfuno yokugcinwa kwendawo kunye nokubonelela ngamava omsebenzisi angenamthungo.
7. Integration Mobile
Ukudityaniswa kweselfowuni kuvumela amashishini ukuba andise ukufikelela kweempawu zawo zedijithali ngaphaya kwemiboniso ebonakalayo. Ngokusebenzisa izixhobo eziphathwayo, amashishini anokuhambisa umxholo owenziwe ngumntu, enze intsebenziswano yeselula, kwaye abonelele ngexabiso elongezelelweyo kubaphulaphuli bawo.
Iimpawu zedijithali ziyaqhubeka nokuvela njengoko amashishini efuna iindlela ezintsha zokubandakanya kunye nokunxibelelana nabaphulaphuli babo. Ngokuhlala uhlaziywa neendlela zamva nje, amashishini anokuthatha ithuba lamathuba anikezelwa yimiqondiso yedijithali ngo-2023 nangaphaya. Nokuba kubuxhakaxhaka betekhnoloji esebenzisanayo, ukudityaniswa kwe-AI, okanye umxholo oqhutywa yidatha, amashishini anokwandisa impembelelo yeempawu zedijithali kwaye ahlale phambi kwegophe.
Enye yezona ndlela zisebenzayo kunye nentsha yokubandakanya kunye nokunxibelelana nabaphulaphuli kukusebenzisa imiqondiso yedijithali. Imiqondiso yedijithali ibhekisa kwiziboniso ze-elektroniki ezibonisa iintlobo ngeentlobo zesiqulatho esiguqukayo njengeevidiyo, imifanekiso, kunye nombhalo.
Iimpawu zeDijithali ziye zaba sisixhobo esinamandla kumashishini ajonge ukubamba ingqalelo yabathengi abanokubakho kunye nokuphucula umfanekiso webrand yabo. Ukusuka kwiivenkile zokuthengisa kunye neendawo zokutyela ukuya kwiiofisi zenkampani kunye neendawo zoluntu, iimpawu zedijithali zinamandla okuguqula indlela amashishini anxibelelana ngayo kunye nokusebenzisana nabaphulaphuli abajoliswe kubo.
IIzisombululo eziphezulu zemiqondiso yedijithali zibonelela ngoluhlu olubanzi lweenzuzo kumashishini. Ngokukwazi ukubonisa umxholo oguqukayo, imiqondiso yedijithali ivumela amashishini ukuba ahambise imiyalezo ekujoliswe kuyo kubaphulaphuli abathile ngexesha langempela. Eli nqanaba lokwenziwa ngokwezifiso kunye nobuntu linokunyusa kakhulu ukubandakanyeka kwabathengi kunye nokuqhuba ukuthengisa.
Ngaphezu koko, iimpawu zedijithali zingasetyenziselwa ukuhambisa ulwazi olubalulekileyo kunye nohlaziyo kubasebenzi kwiindawo zenkampani. Ngokubonisa idatha yexesha langempela, iindaba, kunye nezibhengezo zenkampani, imiqondiso yedijithali inokuphucula unxibelelwano lwangaphakathi kwaye igcine abasebenzi benolwazi kwaye bekhuthazwa.
Ukongeza kunxibelelwano, iimpawu zedijithali zinokusebenza njengesixhobo esisebenzayo sokuthengisa. Ngemiboniso yamehlo kunye nomxholo oguqukayo, amashishini anokuthi abambe ngokulula ingqalelo yabadlulayo kwaye akhuthaze iimveliso okanye iinkonzo zabo. Nokuba kukuphehlelelwa kwemveliso entsha okanye unyuso olukhethekileyo, imiqondiso yedijithali inokunceda amashishini anyuse ukubonakala kwebhrendi kwaye aqhube unyawo lwetrafikhi.
Ngaphezu koko, imiqondiso yedijithali ingasetyenziselwa ukwenza amava antywilayo kunye nokunxibelelana kubathengi. Ngokubandakanya izikrini zokuthintela kunye nezinto ezisebenzisanayo, amashishini anokubandakanya abaphulaphuli babo ngendlela enentsingiselo kwaye ekhumbulekayo. Oku akuphuculi kuphela amava omthengi kodwa kukwanceda amashishini agqame kwimarike exineneyo.
Xa kuziwa ekukhetheni isisombululo esiphezulu seempawu zedijithali kwishishini lakho, kubalulekile ukuqwalasela izinto ezifana nomgangatho wokuboniswa, uguquko lwesoftware, kunye nokulula kolawulo lomxholo. Ngokuhambela phambili kwezobuchwepheshe, amashishini ngoku afikelela kwiintlobo ezininzi zezisombululo zeempawu zedijithali ezinikezela ngemiboniso ephezulu, isofthiwe enembile, kunye neenkqubo zokulawula umxholo wefu.
Enye yeenzuzo eziphambili zeiimpawu zedijithali kukukwazi ukuziqhelanisa neemeko ezahlukeneyo kunye neemfuno. Nokuba ngumboniso omnye kwivenkile encinci yokuthengisa okanye uthungelwano lwemiboniso kwiindawo ezininzi, amashishini anokwenza isisombululo sawo sedijithali ukuhlangabezana neemfuno zabo ezithile.
Ngokubanzi, izisombululo eziphezulu zeempawu zedijithali zinamandla okuguqula indlela amashishini anxibelelana ngayo, abhengeze, kwaye abandakanyeke nabaphulaphuli bawo. Ngokukwazi kwayo ukuhambisa umxholo oguqukayo, ukomeleza ukubonakala kohlobo, kunye nokudala amava asebenzisanayo, imiqondiso yedijithali ibe sisixhobo esibalulekileyo kumashishini anamhlanje ajonge ukuhlala phambili kwimarike yokhuphiswano.
Imiqondiso yedijithali inika intaphane yeenzuzo kumashishini, ukusuka ekuphuculeni ukubandakanyeka kwabathengi ukuya ekuphuculeni unxibelelwano lwangaphakathi. Ngesisombululo esifanelekileyo seempawu zedijithali, amashishini anokunxibelelana ngempumelelo nomyalezo wawo, akhuthaze uphawu lwawo, kwaye enze amava akhumbulekayo kubaphulaphuli bawo. Njengoko itekhnoloji iqhubela phambili, ukubanakho kweempawu zedijithali ukuguqula intengiso kunye nonxibelelwano lumiselwe ukukhula.
Ixesha lokuposa: Dec-08-2023