With the development of technology, wall mounted digital display have become one of the important ways of commercial display and promotion. The emergence of wall mounted digital display not only expands marketing methods but also provides users with a clearer, more vivid, and convenient tool for presenting advertising information. Today Sosu Technology will discuss the application advantages and future development prospects of wall mounted digital display from three aspects: depth, data, and persuasion.
In-depth discussion
The principle of the wall-mounted advertising machine is to integrate the display and the player as a whole. The player is connected to the playback content through storage devices, networks, WIFI, and other methods to realize online and cross-playback functions. The wall mounted digital display screen provides a more convenient, efficient, and controllable way for advertising playback. It can not only alternate and rotate a variety of advertising content, but also use different playback methods, such as video, animation, static pictures, etc., which is better to attract customers' attention.
In addition, the wall-mounted advertising machine is very easy to operate. The operation panel is simple and clear, easy to use. It can also be remotely controlled through the network to achieve cross-regional management. This feature saves advertisers and brands the waste of fixed personnel avoids the bad reputation of television media, and more effectively protects the relationship between brands and consumers.
Data support
wall mounted digital display are becoming more and more widely used. After all, this is because wall mounted digital display have huge benefits and are favored by advertisers. Relevant data shows that in 2019, the installation rate in convenience stores, supermarkets, hotels, and other places nationwide exceeded 40%. During the epidemic period, to avoid contact, people paid more attention to the display of products. In 70% of cities across the country, more than 90% of supermarkets and convenience stores have begun to equip wall-mounted advertising screens, which proves that wall mounted digital display have begun to become mainstream in commercial display and marketing in traditional places.
Moreover, the industrial chain of wall mounted digital display is also improving, covering many aspects of its hardware and software. According to data released by the National Bureau of Statistics, in 2019, the total value of my country's advertising industry reached 590 billion yuan, and wall mounted digital display are its important innovation representatives. In addition, in recent years, the industrial scale of wall mounted digital display has also been gradually expanding. According to data released by market research organization Frost & Sullivan, the global market size of wall mounted digital display is expected to exceed US$50 billion in 2022.
future outlook
Wall mount digital signage have benefited from the promotion of technological innovation and have quickly gained wide recognition, and their future development prospects are very broad. Future innovation in wall mounted digital display should be divided into two directions: one is content direction, and the other is supporting multiple technologies.
1. Content innovation: As a type of electronic screen, wall mounted digital display must not only achieve mutual appreciation and interaction but also invest more resources to improve the research and development capabilities of advertising content to better serve advertisers. To provide better services to advertisers.
2. Technological innovation: With the development of Internet technology, wall mounted digital display will be compatible with multiple signals and playback formats. They can also use big data analysis and cloud platform technology to make advertising presentations more accurate, timely, and flexible...
Conclusion
wall mounted digital display provide a new way of commercial display and promotion, and their benefits are huge. With the continuous development of science and technology, future digital display screen will not only have better functions and better experience, but also better serve advertisers, and become highly intelligent in technology, moving towards comprehensive, and Precision has become a representative industry in the new trend of business models.
Post time: Sep-25-2023