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What is the role of the elevator installation of LCD advertising Display?

Elevator screen advertising is one of the important equipment of current information media, and it is also a business opportunity for media advertisers. The elevator digital signage is the most "loved" advertising machine in the advertising machine industry. Why do you say this? It is because the return rate of placing an elevator digital signage in the elevator and promoting your own advertising content is quite high. . Many businesses or media advertisers have taken a fancy to this piece of cake, and they all want to bet on this treasure place. What are the advantages of elevator screens, why are so many people staring at this cake?

First, a wide audience

At present, the elevator digital display has been closely linked with our life. As long as there is an elevator, there is a high chance of seeing the elevator digital signage. It is essential for both men, women and children to take the elevator. The elevator digital signage is placed at the entrance of the corridor inside or outside the elevator, and you will inevitably have a few glances at it.

Second, it is mandatory

Like what I said above, with such a big screen in front of you, and there are also some particularly innovative forms of advertising presented in front of you, you can't take a few more glances. In addition, in such a small and confined space of the elevator, the content played in the elevator digital signage undoubtedly diverts everyone's attention to the advertising information of the business or advertiser. So, its reading is mandatory and the customer's initiative, the advertisement is impressive.

Third, better reach the audience

Elevator door media are all located in high-end office buildings, high-end residential communities, apartments, hotels, commercial venues and other buildings in the city. The audience covered is mainly middle and high-class white-collar workers, supplemented by social celebrities, middle and senior government officials, private business owners, etc., with high income, high quality, high education, and high consumption ability. Advertising information is highly targeted, and other media It is difficult to capture this group with such concentration and accuracy.

Fourth, with high frequency, complementary

Elevator audiences contact elevators several times a day, and at the same time contact the media advertisements, and the frequency of repeated reading is very high. It can help customers fight positional warfare, do product promotions, quickly increase brand awareness in the city, and double sales. Elevator door media advertising is an organic combination of dynamic audience groups and static advertising content. It makes up for the insufficiency of existing traditional media such as TV and newspapers, and maximizes the full range of advertising in points, lines, surfaces, pictures, and texts. Information dissemination effect.

Five, with persistence

Since the elevator digital signage is placed in the elevator inner door or the elevator corridor door closed by the elevator passenger car, the advertising picture can be instantly conveyed to every person who takes the elevator here, and there will be no omission. The advertising impact of the close-up images many times a day deepens the audience's lasting memory of the advertising images.