With the continuous development of science and technology, screen display technology is also developing rapidly. With its unique advantages, outdoor LCD digital signage give advertising display systems a broader application space and play an important role in various industries.

Let SOSU share with you what an outdoor display advertising is. It is an intelligent outdoor display device that integrates advertising, e-commerce promotion, information release, and interactive applications.

So, what are the outstanding advantages of outdoor display advertising:

1. The outdoor display advertising adopts an LCD direct-type backlight high-brightness module, which is automatically photosensitive, environmentally friendly, and energy-saving; industrial-grade power supply, stable and reliable; intelligent heating and cooling integrated temperature control system, automatic temperature sensing.

2. The casing of the large outdoor digital signage is made of galvanized steel plate, which has been treated with special outdoor powder baking paint, waterproof and sun-proof, anti-corrosion, and explosion-proof professional surface technology; the surface frame is equipped with AG/AR anti-glare glass, which has high light transmission, low reflection, and anti-ultraviolet rays Patented heat dissipation technology prevents the LCD screen from blackening under direct sunlight; the overall protection level reaches IP65.

outdoor digital display board

3. The outdoor display advertising has a temperature control system and a heat dissipation and refrigeration system that automatically adjusts the temperature and humidity inside the advertising machine equipment to ensure that the machine operates in a reasonable temperature environment.

4. The LCD screen of the digital signage outdoor screens has high resolution and brightness and has a light sensitivity adjustment function. It can adapt to different intensities of light, automatically adjust the appropriate screen brightness, maintain the clarity of the picture, reduce power consumption, and save electricity.

5. The combination of the outdoor display advertising and the distributed centralized control system can remotely unify the terminals, remotely switch the equipment on and off regularly, remotely publish and manage content, and monitor the running and playback status of the equipment in real-time; the display styles are diverse, with pictures and text, audio and video, documents, date, and weather, etc., supporting a variety of multimedia file formats.

outdoor digital display

Below, SOSU introduces the main recommended usage scenarios of outdoor display advertising:

1. In airports, subway stations, train stations, and bus stations, outdoor display advertising can display route maps, timetables, station information or advertisements, etc., comprehensively display vehicle arrival information and other multimedia information, and provide passengers with multiple information.

2. In limited spaces like shopping malls, convention and exhibition centers, convenience stores, and supermarkets, outdoor advertising screen display create attractive visual content and profoundly change application scenarios with informatization and intelligent concepts. The visual presentation is more prominent and the information transmission is more efficient. It is efficient and provides people with a refreshing application experience.

3. At business service windows such as administrative service centers, banks, and hospitals, outdoor digital signage can be used to promote service procedures, and required materials, release advertising information, and introduce units and activities. Business service content enables synchronous and asynchronous display of multiple promotional information.

4. Set up advertising positions in the newspaper reading column of the community. outdoor display advertising can be used in the newspaper reading column, which is called the "outdoor LCD electronic newspaper reading column". This kind of outdoor electronic newspaper reading column can be better for advertising—culture, advertising, announcements, etc.

Guangzhou SOSU Technology Co., Ltd. is an outdoor display advertising manufacturer integrating R&D, production, sales, technical support, and post-service, providing a full set of LCD technology solutions.

Outdoor advertising machines have demonstrated outstanding performance in multiple fields, serving as a medium for external communication, strengthening awareness of outdoor health and safety, and becoming a favorite platform for advertisers, supporting live event screenings, smart bus stops, and content deployment powerful tool.

1. Improve external communication

A powerful tool for extending the reach of promotions and key messages, outdoor displays attract attention with large, bright screens, ensuring your message is widely seen and absorbed. This not only increases the effectiveness of information transmission but also increases the exposure of the information.

2. Enhance outdoor health and safety

Outdoor LCD are capable of conveying not only business information but also important information about health and safety quickly and directly. They can be used to promote best hygiene practices while providing critical information to nearby audiences by quickly notifying nearby audiences during emergencies such as traffic accidents.

3. Advertisement

Outdoor displays have become an extremely attractive channel for advertisers. Thanks to their physical nature, large screens, and dynamic content, these advertising machines can reach and interact with large audiences anywhere. This provides advertisers with a compelling platform to effectively deliver brand messages and drive sales.

4. Live event screenings

Outdoor displays are hugely popular for outdoor screenings of live events. Large, weather-resistant displays allow thousands of people to gather to watch live sports and entertainment events from around the world. This provides an immersive experience for audiences while creating a more engaging event environment for event planners.

5. Smart bus station

With the popularity of smart bus stations, outdoor LCD advertising machines have played a key role in this field. Through a single outdoor display, real-time bus updates, entertainment content, and health and safety information are displayed, providing passengers with more comprehensive and practical services.

6. Arrange content deployment

One of the powerful features of the outdoor LCD advertising machine is its "set and forget" feature. Users can fully automate digital messaging by simply adding content to screens and setting it up years in advance, enabling long-term content deployment plans. This greatly simplifies the management process and improves efficiency.

Taken together, outdoor advertising machines play a key role in all walks of life, providing strong support for commerce, information transmission, entertainment, and navigation, making them 


Post time: Dec-30-2023