With the advancement of technology and the rapid development of mobile payment, catering stores have ushered in the era of intelligent transformation, adapting to the needs of the market and the public, self service kiosk are “blossoming everywhere”!
If you walk into a McDonald’s, KFC, or Burger King, you can see that these restaurants have installed self ordering kiosk. So, what are the benefits of self service kiosk? Why is it so popular with fast food brands?
The payment kiosk breaks through the traditional operation mode of manual ordering/cash register and paper color page menu advertisement, and redefines a new combination of fast self-service ordering + advertising broadcast marketing!
1. Intelligent self-service ordering/automatic cash register, saving time, trouble, and labor
●The payment kiosk subverts the traditional manual ordering and cashier mode and changes it to how customers complete by themselves. Customers order by themselves, pay automatically, print receipts, etc. An efficient and convenient way to order food, which reduces the pressure of queuing and the waiting time of customers, not only improves the operating efficiency of restaurants but also effectively reduces the labor cost of stores.
2. It is “easier” for customers to order food independently
●Man-machine self-service transactions, without manual intervention in the whole process, provide customers with sufficient time to consider and choose, and no longer need to face the double “urging” pressure from shop assistants and queues. For those “socially phobic” people, self-service ordering without social interaction is not too good.
3. QR code payment and system collection reduces checkout errors
●Support mobile WeChat/Alipay payment code payment (can also be customized, equipped with binocular high-definition cameras. Add biometric recognition function, support face-swiping collection and payment), compared with the original manual collection method, the system collection avoids the phenomenon of checkout errors.
4. Customize the advertising screen and update the advertising map at any time
●The self-service ordering machine is not only a self-service ordering machine but also an advertising machine. It supports posters, video ad carousel. When the machine is idle, it will automatically play various discount information and new product advertisements to promote the store, promote brand communication, and stimulate purchasing power.
●If you need to change the advertising image or video, or if you want to launch promotional offers or unique dishes during festivals, you don’t need to manually update it. You just need to modify the settings on the background, and you don’t need to reprint new menus, which will increase additional printing costs.
With the rapid development of science and technology, the process of intelligentization and digitalization of catering stores is also accelerating. The payment kiosk has indeed brought a lot of convenience to catering stores, effectively improving the overall operating efficiency and benefits of catering stores. It is foreseeable that in the future, self service kiosk will be widely used in more and more catering stores.
Post time: Aug-19-2023