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In the past, if you want to advertise, you can only advertise in traditional media such as newspapers, radio, and television. However, the effects of these advertisements are often not satisfactory, and it is even difficult to track the effects of the advertisements. With the rise of digital marketing, digital signage, as an advanced form of digital marketing, is leading the global advertising industry into a new field.
The digital signage is a three-dimensional advertising display device made of digital technology. It takes advertising promotion as its main function and can display advertising on multiple occasions. With its high-quality look and feel, high-quality LCD screen, Convenience, and other advantages to attract the attention of the audience.

Advantages of digital signage
1.Strong dissemination ability: The digital signage is not limited by time and space, and can display advertising information 24/7, and can be placed in different places to achieve the purpose of low-cost advertising communication.
2.More precise marketing strategy: By collecting and analyzing audience behavior data through digital signages, we can more accurately understand customer needs and purchase preferences, and adjust advertising content according to marketing strategies.
3. Good interactive effect: Through interactive methods such as touching the screen, the digital signage can make the audience understand the advertising information more deeply, and even make online purchases directly.
Application occasions of digital signage
Digital display screen can be widely used in various places, such as shopping malls, hotels, airports, stations, and other public spaces with high traffic, as well as commercial places such as banks, hospitals, universities, and office buildings.
In shopping malls, digital signage kiosk are widely used in marketing booths and signboard advertisements inside shopping malls, which can play an important role in attracting customers’ attention and conveying marketing information. In hotels, airports, stations, and other transportation hubs, digital signages can expand the scope of advertising with the help of places with a large flow of people, easily reach potential consumers, and improve the effectiveness of advertising.
The development prospect of digital signage
With the rapid development of China’s economy, digital signages are getting deeper and deeper into the advertising industry. Centered on consumers, centered on digital technology, the digital signage with good looks as the purpose of communication has huge market potential and broad prospects. digital signages will play an increasingly important role in the future advertising market and become a new weapon for major brands in digital marketing.