News

With the continuous improvement of people’s living standards, people’s quality of life is constantly improved. Now we have to use elevators in residential buildings, residential areas, office buildings, shopping malls and so on. Our advertisers see this business opportunity: when they put in advertising, most of them put in the elevator signage display, from here it is not difficult to see that the role of the elevator advertising machine is very hot.

1. Zero distance contact, high arrival rate

Elevator has become an indispensable place in People’s Daily life, and truly realizes the zero distance contact with consumers. And in the closed elevator environment, in order to reduce the embarrassment of others, people will unconsciously shift their eyes, and the attention of the elevator advertising will increase accordingly.

2. Interference and with a low affinity

In other types of advertising, participants have strong visual dispersion and low memory authenticity. Elevator advertising media space is limited, relatively closed, less interference from the outside world, visual impact and memory exclusivity increase, closely combined with the audience’s life circle, higher affinity, easy to be accepted by the audience.

3. Forced reading, high contact frequency

Elevator digital signage is very likely for people to go to and from the elevator many times. The elevator advertisements can appear in the closed space that people have to pass through many times. The screen has a strong impact and a mandatory force, enhancing the frequency with which people receive information. There is delivery demand.

4. The investment cost is relatively low, cost-effective

Compared with other outdoor media and online advertising, the cost of elevator advertising is low, the right people and good advertising arrival rate make elevator advertising more effective dissemination of brands and products, with higher cost performance.

5. Strong targeted.

Elevator digital signage system is generally placed in the senior residential areas, office buildings and other places, to cover the mainstream consumer groups. In a fragmented media environment, community media can help ads carefully select, direction, and arrive correctly.