Nrog rau kev txhim kho technology,phab ntsa mounted digital zaubtau dhau los ua ib txoj hauv kev tseem ceeb ntawm kev lag luam zaub thiab kev txhawb nqa. Qhov tshwm sim ntawm phab ntsa mounted digital zaub tsis tsuas yog nthuav tawm txoj kev lag luam xwb tab sis kuj muab cov neeg siv kom pom tseeb, pom tseeb dua, thiab cov cuab yeej yooj yim rau kev nthuav tawm cov ntaub ntawv tshaj tawm. Hnub no Sosu Technology yuav tham txog qhov zoo ntawm daim ntawv thov thiab kev loj hlob yav tom ntej ntawm phab ntsa mounted digital zaub los ntawm peb yam: qhov tob, cov ntaub ntawv, thiab kev yaum.
Kev sib tham tob
Lub hauv paus ntsiab lus ntawm phab ntsa-mounted advertising tshuab yog los ua ke cov zaub thiab cov neeg ua si tag nrho. Tus neeg uas ua ntawv txuas nrog rau cov ntsiab lus playback los ntawm cov khoom siv cia, tes hauj lwm, WIFI, thiab lwm txoj hauv kev kom paub txog kev ua haujlwm hauv online thiab hla kev ua haujlwm. Cov phab ntsa mounted digital zaub screenmuab kev yooj yim dua, ua tau zoo, thiab tswj tau txoj hauv kev rau kev tshaj tawm playback. Nws tuaj yeem tsis tsuas yog hloov thiab tig ntau yam ntawm cov ntsiab lus tshaj tawm, tab sis kuj tseem siv cov kev sib txawv playback, xws li video, animation, duab zoo li qub, thiab lwm yam, uas yog qhov zoo dua los nyiam cov neeg siv khoom.
Tsis tas li ntawd, phab ntsa-mounted advertising tshuab yog yooj yim heev rau kev khiav lag luam. Lub vaj huam sib luag ua haujlwm yog yooj yim thiab meej, yooj yim siv. Nws kuj tseem tuaj yeem tswj tau nyob deb ntawm lub network kom ua tiav kev tswj hwm hauv cheeb tsam. Cov yeeb yam no txuag cov neeg tshaj tawm thiab cov khoom lag luam pov tseg ntawm cov neeg ua haujlwm ruaj khov kom tsis txhob muaj lub koob npe nrov ntawm TV tshaj tawm, thiab tiv thaiv kev sib raug zoo ntawm cov hom thiab cov neeg siv khoom.
Cov ntaub ntawv txhawb nqa
phab ntsa mounted digital zaub tau dhau los ua ntau thiab siv ntau dua. Tom qab tag nrho, qhov no yog vimphab ntsa mounted cov zaub muaj txiaj ntsig loj thiab nyiam los ntawm cov neeg tshaj tawm. Cov ntaub ntawv cuam tshuam qhia tau tias xyoo 2019, tus nqi teeb tsa hauv cov khw muag khoom yooj yim, khw muag khoom, tsev so, thiab lwm qhov chaw thoob tebchaws tau tshaj 40%. Thaum lub sijhawm muaj kev sib kis, kom tsis txhob muaj kev sib cuag, tib neeg tau saib xyuas ntau dua rau cov khoom lag luam. Hauv 70% ntawm cov nroog thoob plaws lub tebchaws, ntau dua 90% ntawm cov khw muag khoom loj thiab cov khw muag khoom yooj yim tau pib tsim khoom.phab ntsa-mounted advertising cov ntxaij vab tshaus, uas ua pov thawj tias phab ntsa mounted digital zaub tau pib ua qhov tseem ceeb hauv kev lag luam zaub thiab kev lag luam hauv cov chaw ib txwm muaj.
Ntxiv mus, kev lag luam saw ntawm phab ntsa mounted digital zaub kuj tseem txhim kho, npog ntau yam ntawm nws cov khoom kho vajtse thiab software. Raws li cov ntaub ntawv tshaj tawm los ntawm National Bureau of Statistics, xyoo 2019, tag nrho cov nqi ntawm kuv lub teb chaws kev lag luam tshaj tawm txog 590 billion yuan, thiab phab ntsa mounted digital zaub yog nws cov neeg sawv cev tseem ceeb ntawm kev tsim kho tshiab. Tsis tas li ntawd, nyob rau hauv xyoo tas los no, kev lag luam nplai ntawm phab ntsa mounted digital zaub kuj tau maj mam nthuav dav. Raws li cov ntaub ntawv tso tawm los ntawm lub koom haum tshawb fawb kev lag luam Frost & Sullivan, lub ntiaj teb kev lag luam loj ntawm phab ntsa mounted digital zaub yuav tsum tshaj US $ 50 nphom hauv 2022.
kev pom yav tom ntej
Phab ntsa mount digital signage tau txais txiaj ntsig los ntawm kev txhawb nqa kev tsim kho thev naus laus zis thiab tau txais kev lees paub sai sai, thiab lawv txoj kev loj hlob yav tom ntej yog qhov dav heev. Yav tom ntej innovation nyob rau hauv phab ntsa mounted digital zaub yuav tsum tau muab faib ua ob qho kev qhia: ib qho yog cov ntsiab lus kev taw qhia, thiab lwm yam yog txhawb ntau yam technologies.
1. Cov ntsiab lus tshiab: Raws li hom kev tshuaj ntsuam hluav taws xob, phab ntsa mounted digital zaub yuav tsum tsis tsuas yog ua kom muaj kev txaus siab thiab kev sib cuam tshuam xwb tab sis kuj tseem nqis peev ntau ntxiv los txhim kho kev tshawb fawb thiab kev tsim peev txheej ntawm cov ntsiab lus tshaj tawm kom zoo dua rau cov neeg tshaj tawm. Txhawm rau muab kev pabcuam zoo dua rau cov neeg tshaj tawm.
2. Kev tsim kho thev naus laus zis: Nrog rau kev txhim kho ntawm Internet technology, phab ntsa mounted digital zaub yuav sib xws nrog ntau lub teeb liab thiab playback hom. Lawv kuj tuaj yeem siv cov ntaub ntawv loj tsom xam thiab huab platform thev naus laus zis los ua cov lus tshaj tawm tshaj tawm kom raug, raws sijhawm, thiab hloov pauv ...
Xaus
phab ntsa mounted digital zaub muab txoj hauv kev tshiab ntawm kev lag luam zaub thiab kev txhawb nqa, thiab lawv cov txiaj ntsig yog qhov loj. Nrog kev txhim kho txuas ntxiv ntawm kev tshawb fawb thiab thev naus laus zis, yav tom ntejdigital zaub screenyuav tsis tsuas yog muaj kev ua haujlwm zoo dua thiab kev paub zoo dua, tab sis kuj tseem ua haujlwm zoo dua rau cov neeg tshaj tawm, thiab dhau los ua kev txawj ntse hauv kev siv tshuab, txav mus rau kev nthuav dav, thiab Precision tau dhau los ua tus sawv cev kev lag luam hauv cov qauv kev lag luam tshiab.
Post lub sij hawm: Sep-25-2023